Fashion Marketing
Strategies, Trends and Innovation
$74.88
- Paperback
344 pages
- Release Date
10 May 2026
Summary
This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.
Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and contemporary challenges of marketing within the fashion industry.
Taking a holistic view of the fashion landscape, this textbook explores the full spectrum of marketing activity, from consumer…
Book Details
| ISBN-13: | 9781398624764 |
|---|---|
| ISBN-10: | 1398624764 |
| Author: | Catrin Cousins, Jo Wiltshire |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 344 |
| Release Date: | 10 May 2026 |
| Weight: | 666g |
| Dimensions: | 240mm x 170mm x 15mm |
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About The Author
Catrin Cousins
Jo Wiltshire is Senior Lecturer of Fashion Marketing at Cardiff Metropolitan University, UK. With over 15 years of industry experience, Jo has built a comprehensive career in fashion, specializing in visual merchandising, store design, brand management and visual communications.
Catrin Cousins is Senior Lecturer of Fashion Marketing, with over 18 years of experience as a fashion buyer, bringing extensive industry knowledge to her teaching. Her expertise spans fashion buying, product development and brand management. She is based at Cardiff Metropolitan University, UK.
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