Fashion Marketing
strategies, trends and innovation
$74.88
- Paperback
344 pages
- Release Date
23 March 2026
Summary
Mastering Fashion Marketing in a Digital World
This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.
How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - while balancing creativity, commerce and ethics? Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a comprehensive introduction to the pri…
Book Details
| ISBN-13: | 9781398624764 |
|---|---|
| ISBN-10: | 1398624764 |
| Author: | Catrin Cousins, Jo Wiltshire |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 344 |
| Release Date: | 23 March 2026 |
| Weight: | 666g |
| Dimensions: | 240mm x 170mm x 15mm |
About The Author
Catrin Cousins
Jo Wiltshire is Senior Lecturer of Fashion Marketing at Cardiff Metropolitan University, UK. With over 15 years of industry experience, Jo has built a comprehensive career in fashion, specializing in visual merchandising, store design, brand management and visual communications.
Catrin Cousins is Senior Lecturer of Fashion Marketing, with over 18 years of experience as a fashion buyer, bringing extensive industry knowledge to her teaching. Her expertise spans fashion buying, product development and brand management. She is based at Cardiff Metropolitan University, UK.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.