Guide to Green Marketing in Modern Businesses
$243.89
- Hardcover
296 pages
- Release Date
14 November 2026
Summary
Guide to Green Marketing in Modern Businesses explores the principles and practices of green marketing across a wide range of industries and global contexts. As environmental concerns continue to shape consumer expectations and regulatory landscapes, understanding green marketing has become essential for modern businesses.
The book examines how organisations can integrate environmental sustainability into their marketing strategies to remain competitive while respondi…
Book Details
| ISBN-13: | 9781071983874 |
|---|---|
| ISBN-10: | 1071983873 |
| Author: | Caroline Sue Lin Tan |
| Publisher: | Sage Publications Inc Ebooks |
| Imprint: | SAGE Publications Inc |
| Format: | Hardcover |
| Number of Pages: | 296 |
| Release Date: | 14 November 2026 |
| Weight: | 570g |
| Dimensions: | 152mm x 228mm |
| Series: | SAGE Works |
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Caroline Sue Lin Tan
Dr. Caroline Tan
Dr. Caroline Tan is an Associate Professor at the University of Tsukuba. She holds a PhD in Marketing from Keio University. Her academic career includes positions at Toyo University and Rikkyo University.
Her research and publications focus on a range of topics including:
- Twitter marketing
- The ethnography of consumerism
- Yuru kyara and place branding
- Metrosexuality and consumer behaviour
- Sensory branding
Dr. Tan has also been involved in developing and delivering training courses for various companies, including Kirin, Mitsubishi, Sumitomo, Sony-Ericsson, KPMG, and Mercedes-Benz.
Prior to her academic career, she held managerial positions in supply chain and procurement at Teleplan NV and Agilent Technologies (formerly Hewlett-Packard).
Her primary research interests lie in:
- Consumer Behavior
- Social Media Marketing
- Luxury Marketing
- Sports Marketing
- Sustainability
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