This Was Hollywood

“Carla Valderrama genuinely loves Hollywood history, as you can tell from every page of this book. Her enthusiasm is matched only by her determination to back up her stories with good, old-fashioned research. I learned a lot from This Was Hollywood and you will, too.”–Leonard Maltin, film critic and historian

“[T]his isn’t your typical stocking-stuffer novelty item…. Valderrama’s secret history of the film industry keeps it classy even when she’s airing decades-old dirty laundry. This Was Hollywood is laid out in the style of a vintage fan magazine, featuring bold graphic design backed by meticulous research that brings silver-screen icons, both immortal and largely forgotten, to life once again on the page.”–AV Club
“Carla Valderrama knows how to make something look good.”–Entertainment Weekly
“Carla Valderrama took her popular This Was Hollywood account and turned it into a new book, digging deep into the Golden Age of film…. The book is packed with photos and Valderrama’s research takes its own spotlight with a unique visual treatment modeled after golden age periodicals.”–LAist
“Come for the history lessons, fascinating backstories, historical ads and images; stay for Puzzums, ‘the cat who conquered Hollywood.’”–Variety
“Valderrama resurrects the golden age of Tinseltown in all its splendor and silliness…. For the cinephile on your list, This Was Hollywood will be a treat.”–Kirkus Reviews

Carla Valderrama is an author, Hollywood historian, and the creator of the Instagram accounts @thiswashollywood and @thiswasfashion. This Was Hollywood is her first book. She lives in Los Angeles, where she can be seen wearing heart-shaped sunglasses and heard laughing anywhere within a five-mile radius.

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