The Franchising Handbook
How to Choose, Start and Run a Successful Franchise
$47.97
- Paperback
288 pages
- Release Date
12 September 2016
Summary
Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees…
Book Details
| ISBN-13: | 9781473621114 |
|---|---|
| ISBN-10: | 1473621119 |
| Author: | Carl Reader |
| Publisher: | John Murray Press |
| Imprint: | John Murray Learning |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 12 September 2016 |
| Weight: | 240g |
| Dimensions: | 196mm x 128mm x 26mm |
About The Author
Carl Reader
Carl Reader has just been elected Affiliate Chairman at the British Franchising Association. He is head of franchising and director at d&t chartered accountants, a multi-award winning accountancy practice, and a finalist for Practitioner of the Year at the British Accountancy Awards. He’s an active committee member of the British Franchise Association, a member of the Franchise Gap and FranchisEurope, a contributor to most of the trade journals and he speaks regularly across the UK on franchising.
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