The Haier Model
reinventing a multinational giant in the new network era
$79.04
- Hardcover
302 pages
- Release Date
25 January 2018
Summary
Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world’s leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier’s organisational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier’s current CEO) joined the company, and…
Book Details
| ISBN-13: | 9781911498629 |
|---|---|
| ISBN-10: | 1911498622 |
| Author: | Cao Yangfeng |
| Publisher: | LID Publishing |
| Imprint: | LID Publishing |
| Format: | Hardcover |
| Number of Pages: | 302 |
| Release Date: | 25 January 2018 |
| Weight: | 586g |
| Dimensions: | 234mm x 156mm |
About The Author
Cao Yangfeng
Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.