Electronic Markets, 1st Edition, 9781349310586
Paperback
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

Electronic Markets, 1st Edition

Benefits, Costs and Risks

$157.99

  • Paperback

    214 pages

  • Release Date

    21 October 2009

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Summary

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

Book Details

ISBN-13:9781349310586
ISBN-10:1349310581
Author:C. Standing
Publisher:Palgrave Macmillan
Imprint:Palgrave Macmillan
Format:Paperback
Number of Pages:214
Edition:1st
Release Date:21 October 2009
Weight:295g
Dimensions:216mm x 140mm
About The Author

C. Standing

Dr HELEN CRIPPS Lecturer in the School of Marketing Tourism and Leisure at Edith Cowan University, AustraliaYUVAL DAN-GUR PHd Student, University of Haifa, IsraelBELA FLORENTHAL is Assistant Professor of Marketing, College of Business, Butler University, USADENISE E GENGATHAREN is currently teaching in MIS and Project Management at the School of Management, Edith Cowan University, AustraliaDR. PAUL MCELHONE is the Executive Director of the School of Retailing at the University of Alberta, USAAVI NOY PhD, is a Researcher and an Adjunct Instructor at the University of Haifa, IsraelAMIR PARSSIAN is an Associate Professor of Information Systems at IE Business School, Madrid, SpainAVIV SHOHAM Senior Lecturer and Marketing Department Head at the Graduate School of Management at the University of Haifa, IsraelIAN SIMS Lecturer at Southern Cross University, AustraliaSUSAN STANDING is a Research Fellow in the School of Management at Edith Cowan University, AustraliaROSEMARY STOCKDALE Senior Lecturer in Information Systems at Massey University, Auckland, New ZealandDr. SAMAR I. SWAID is an Assistant Professor of Computer Science at Philander Smith College, USADr. ROLF T. WIGAND is Maulden-Entergy Chair and Distinguished Professor of Information Science and Management at the University of Arkansas at Little Rock, USAALISON YACYSHYN Visiting Assistant Professor at the University of Alberta School of Business, USA

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