New Products Management: 2025 Release ISE, 13th Edition
$175.00
- Paperback
- Release Date
24 March 2025
Summary
Crawford’s New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the “best practices” of industry and relevancy for today’s businesses.
New for the 2025 Release the content includes integrated technology of our complete course platform. Feat…
Book Details
| ISBN-13: | 9781264968183 |
|---|---|
| ISBN-10: | 1264968183 |
| Author: | C. Merle Crawford, C. Anthony Di Benedetto |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Format: | Paperback |
| Edition: | 13th |
| Release Date: | 24 March 2025 |
| Weight: | 680g |
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About The Author
C. Merle Crawford
Anthony Di Benedetto is Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at Temple University, Philadelphia. He held the Fulbright-Hall Chair in Entrepreneurship, Wirtschaftsuniversität Wien, Vienna, Austria, during 2010–2011. He has lectured worldwide on product development and marketing management. He was named one of the 50 leading research scholars world-wide in Innovation and Technology Management by the International Association of Management of Technology. Professor Di Benedetto served as editor-in-chief of the Journal of Product Innovation Management for nine years and is currently co-editor-in-chief of Industrial Marketing Management.
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