Wilhelm Deffke

Pioneer of the Modern Logo

Author: Brohan Design Foundation

A comprehensive monograph on the work of the German graphic design pioneer Wilhelm Deffke.

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Summary

A comprehensive monograph on the work of the German graphic design pioneer Wilhelm Deffke.

Description

Considered the ?father of the modern logo,? the commercial artist and architect Wilhelm Deffke cofounded Germany's first modern advertising agency in 1915. He argued that a company's logo should serve as the foundation of its advertising and by 1950 he had designed more than ten thousand logos. Many of them were notable for their style, which was unusually abstract for the time.The first book ever published about Deffke, Wilhelm Deffke features five hundred beautifully reproduced images illustrating his achievements in poster and commercial art. These include not only his logos for companies and products but also his designs for exhibitions and trade fairs. Fourteen insightful essays accompany the images, exploring Deffke's significance and situating his work in the context of German, European, and international design.Published to coincide with an exhibition at the German Poster Museum in Essen, this book invites readers to rediscover an exceptional figure in the history of advertising and graphic design.

Critic Reviews

“"Scheidegger and Spiess and the Berlin-based Brhan Design Foundation are bringing Deffke some long-deserved recognition. . . . The volume comprises a valuable document championing an old face in the history of branding with new emphasis."”

"Scheidegger and Spiess and the Berlin-based Bröhan Design Foundation are bringing Deffke some long-deserved recognition. . . . The volume comprises a valuable document championing an old face in the history of branding with new emphasis."--Steven Heller "Atlantic"

About the Author

Brohan Design Foundation, Berlin, has been established in 2005 by the collector and design researcher Torsten Brohan. Its goal, among others, is examining the overlooked designers of the 20th century.