Get Smart!: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field

Today's workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones - but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, "Driven by Difference" identifies the management practices necessary to guide multicultural teams to innovation, including how to: Create an optimal environment Generate fresh ideas Consider the various audiences when selecting and selling an idea Design and test for different users Cultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity's potential into economic reality.

Brian Tracy is one of the country's leading authorities on tBrian Tracy is one of the country's leading authorities on the development of human potential and personal effectivenesshe development of human potential and personal effectiveness. He is president of the Institute for Executive Development. He is president of the Institute for Executive Development, a human resource company and the author of "Thinking Big, , a human resource company and the author of "Thinking Big, Maximum Achievement" and "The Psychology of Selling." Maximum Achievement" and "The Psychology of Selling."

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