Creativity and Problem Solving: the Brian Tracy Success Library

Recent research has revealed a direct causality between ideas and profitability, which means that in today’s ultra-competitive and technology-rich work environment, the most crucial element separating an exceptional career from a lackluster one is . . . creative thinking skills. While that may be scary news to hear for many businesspeople and entrepreneurs, it shouldn’t be for you! Because inside this concise, easy-to-read book, one of the world’s premiere success experts, Brian Tracy, reveals 21 proven, practical techniques readers can use to immediately begin generating a stream of productive ideas, including how to:• Stimulate the three primary triggers to creativity• Inspire a creative mindset in staff through recognition, rewards, and environment• Use methods such as Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles• Ask focused questions to generate elegant solutions• Understand the difference between mechanical and adaptive thinking• Rigorously evaluate new ideas . . .without shutting down the creative impulseContaining mind-stimulating exercises and down-to-earth strategies, Creativity & Problem Solving, an eye-opening book, will help anyone tap into the root source of their own intuitive genius--and gain the winning edge they’ve been missing all this time.

“"Creativity is like sugar in the bottom of a coffee cup. You need to stir it up…Tracy identifies three factors that stir up creativity." -- Dallas Morning News”

"Creativity is like sugar in the bottom of a coffee cup. You need to stir it up...Tracy identifies three factors that stir up creativity." -- Dallas Morning News

Brian Tracy is the Chairman and CEO of Brian Tracy International, a company specialising in the training and development of individuals and organisations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.

Every independent professional needs a foolproof marketing and sales plan that constantly generates new clients and prospects. The go-to guide for successful professionals, consultants, and coaches, Get Clients Now! offers proven methods for creating and implementing a winning program to build a client base that exceeds your wildest expectations. Using a simple cookbook model, you''ll identify the "success ingredients" missing from your current marketing activities, and create a personalized marketing plan drawn from a menu of options. Next, you''ll get detailed recipes for the tools and tactics that will make your customized plan work, and a structured, easy-to-follow 28-day program for putting your plan into action. Throughout you''ll find insightful tips for overcoming the fear, procrastination, and resistance that can keep you from succeeding. Using detailed worksheets and exercises, based on your personality and situation, you''ll be able to pinpoint the strengths of your business, and make them the cornerstone of your no-fail marketing and sales system. Featuring helpful examples and contributions from experts in marketing and motivation, this powerhouse guide shows you how to leverage the "magic formula" for successful marketing: choosing simple, effective tactics and using them consistently. This completely revised third edition includes a wealth of information for taking advantage of new developments in the online world. You''ll also get advice on integrating your online and offline marketing approaches, and learn how to: Use social media to your advantage. Employ Internet marketing techniques such as blogging, broadcast e-mail, and search engine optimization. Prospect and network online. Build high-touch relationships in a high-tech world. The definitive how-to guide to winning new business, Get Clients Now! has been road-tested by readers since 1999, and taught by hundreds of licensed facilitators. Thousands of independent professionals have taken their businesses to the next level with this step-by-step plan-- why not you? Advance Praise for Get Clients Now! : "Terrific book. The combination of a system filled with how-to wisdom, and a game plan for following it step by step all the way to a successful outcome. Get this book, internalize C.J.''s teaching, and you''ll find yourself serving a lot more people, thus making a lot more money." -- Bob Burg , author of Endless Referrals and co-author of The Go-Giver "Whether you''re just starting your business or ready to take it to the next level, Get Clients Now! provides a clear roadmap to reach your goals. Make sure to follow the day-by-day marketing plan outlined in the book. You''ll create endless opportunities to do what you love -- and get paid well for it!" -- Jill Konrath , author of SNAP Selling and Selling to Big Companies "The most common question people ask me is: ''How do I get clients?'' Thank goodness for C.J. and this incredible program. Now whenever someone asks me that question, I''ll just hand them this book. Read it. Then use it. By this time next month, you''ll have new clients, new profits, and a big smile on your face." -- Dr. Joe Vitale , star of The Secret and author of The Attractor Factor and Spiritual Marketing C.J. Hayden is a Master Certified Coach, popular speaker, and principal of Wings for Business LLC. Since 1992, she has helped thousands of self-employed professionals to earn a better living doing what they love. C.J. has written more than 400 articles for publications and websites such as Home Business, Rain-Today, and About.com, and taught marketing for John F. Kennedy University, Mills College, and the U.S. Small Business Administration.

Recent research has revealed a direct causality between ideas and profitability, which means that in today's ultra-competitive and technology-rich work environment, the most crucial element separating an exceptional career from a lackluster one is . . . creative thinking skills. While that may be scary news to hear for many businesspeople and entrepreneurs, it shouldn't be for you! Because inside this concise, easy-to-read book, one of the world's premiere success experts, Brian Tracy, reveals 21 proven, practical techniques readers can use to immediately begin generating a stream of productive ideas, including how to: Stimulate the three primary triggers to creativity Inspire a creative mindset in staff through recognition, rewards, and environment Use methods such as Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles Ask focused questions to generate elegant solutions Understand the difference between mechanical and adaptive thinking Rigorously evaluate new ideas . . .without shutting down the creative impulseContaining mind-stimulating exercises and down-to-earth strategies, Creativity & Problem Solving, an eye-opening book, will help anyone tap into the root source of their own intuitive genius--and gain the winning edge they've been missing all this time.

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