International Retailing

I absolutely love International Retailing by Sternquist. I have used her editions throughout my college career. It is easy to prepare lectures, it’s very informative, and students are engaged in the text with its layout structure. It is one of the best texts about International Retailing for students. – Alyssa Adomaitis, CUNY New York City College of Technology, USAThe book we need to teach international retailing! – Robert Lupton, Central Washington University, USAGood overview of the retail internationalization process, countries best suited for internationalization, and a realistic view of successes and failures as shown in the case studies which accompany each chapter. – Diane Ellis, Meredith College, USAThis is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides a detailed discussion (full chapters) on retailing in specified geographic regions/countries. – Rayecarol Cavender, University of Kentucky, USA

Brenda Sternquist is a Professor of International Marketing in the Broad College of Business at Michigan State University, USA.