The 3-Minute Rule

A Hollywood pitch master spills his bag of pitching tricks to show you how to turn any proposition into an effective, compelling, 3-minute pitch.Most people assume a good pitch is a flashy, elaborate affair with dozens of talking points and beautiful slides that needs to be at least 20 minutes long. Brant Pinvidic says that's absolutely untrue- all you need to be taken seriously is three minutes.Brant is one of the most successful producers in Hollywood, having sold more than 300 TV and movie projects. From Bar Rescue to The Biggest Loser, he has convinced risk-averse studios to turn over their money for his ideas - not by using his charm (though he is pretty charming), or by calling his ideas the greatest things since sliced bread (though they are pretty great).Instead, he uses a simple, straightforward system called the WHAC method to boil any idea down to its most essential components, and structure it for maximum impact. By answering the questions- "What is it? How does it work? Are you sure? Can you do it?" you can weave your most crucial points into a compelling narrative structure and use the power of storytelling in any setting and at any level.It's a method that's helped Brant sell each of his projects in no more than 3 minutes. But it's not just good for pitching Hollywood! Brant shows you how the same method has helped everyone from Fortune 100 CEOs to PTA presidents. It's helped plumbers sell home restoration systems, lawyers win cases, and oil drillers sell stock, and it's going to help you, too.

“"Ditch the theatrics, the flashy slides, and the long-winded explanations. Brant Pinvidic's game-changing approach to making pitches and presentations proves that if you simplify your information all you need is three minutes. No gimmicks, just results." --TONY ROBBINS, author of MONEY Master the Game and Unshakeable”

"Please read The 3-Minute Rule.  It absolutely will empower your career, reorder your priorities and improve your life.  Brant is an extraordinary leader.  It's a great privilege to learn from him and be mentored by him. This book makes it possible for everyone."
--KATHY IRELAND, Chair, CEO and Chief Designer, kathy ireland® Worldwide  

"For any leader or entrepreneur who wants to get their message heard, The 3-Minute Rule should be their guidebook. The methods are clear, concise, and absolutely necessary."
--LEWIS HOWES, author of The School of Greatness

"What's the secret to a great presentation? The answer is hidden in plain sight on the cover of The 3-Minute Rule. What I discovered in this book will become a huge shock wave in business. once you understand the techniques here, you can successfully pitch to anyone. I'm using it myself!"
--OREN KLAFF, author of Pitch Anything and Flip the Script

"This book knocked my socks off. Brant expertly teaches how to say more with less so I should keep this short and just say: Buy this book."
--VANESSA VAN EDWARDS, author of Captivate

"If there was a Pitch Rescue, I'd trust Brant Pinvidic to save the day. Brant has the skills and intuition to pitch in some of the toughest situations and achieve brilliant results. If you are about to pitch anything to anyone and you haven't read this book... SHUT IT DOWN!"
--JON TAFFER, host of Bar Rescue and author of Don't Bullsh*t Yourself

"Having been on the receiving end of Brant's pitches I can tell you there is nobody more qualified to teach the methods outlined in The 3-Minute Rule--he's the master!"
--DAVE HOWE, president, Strategy and Commercial Growth at NBCUniversal Cable Entertainment

“Ditch the theatrics, the flashy slides, and the long-winded explanations. Brant Pinvidic’s game-changing approach to making pitches and presentations proves that if you simplify your information all you need is three minutes. No gimmicks, just results.”
--TONY ROBBINS, author of MONEY Master the Game and Unshakeable

Brant Pinvidic is an award winning film director, veteran television producer, an accomplished public speaker, C-level corporate consultant, and the founder and CEO of INvelop Entertainment. Brant hosts a top iTunes rated "Why I'm Not..." podcast averaging more than 100,000 downloads a month. He has been named to the Hollywood Reporter's 30 Most Powerful Reality Players five times.

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