Inside the Box

“Inside the Box is a ‘how to’ manual for innovation… . I commend this book to you if you regularly face tricky problems, you’d like a source of new and better ideas, and you’re willing to invest energy in learning a different approach.”–Charlie Dawson “Management Today”“Innovation means a lot of things to a lot of people. Unfortunately, this can make it difficult to actually innovate–especially for big, established companies. Inside the Box uses very practical methods to take the mystery out of innovation and provides a roadmap for getting real results.”–David Butler, Vice President, Innovation, The Coca-Cola Company“What’s Inside the Box? In this case, a remarkably original way of thinking about and implementing creativity in the workplace. If you’re interested in gaining a competitive edge over your rivals, open this package (of truly impressive insights) first.”–Robert B. Cialdini, author of Influence: Science and Practice and Professor Emeritus of Psychology and Marketing at Arizona State University

Drew Boyd is assistant professor of marketing and innovation at the University of Cincinnati. He trains and consults in the fields of innovation, marketing, persuasion, and social media. He lives in Cincinnati, Ohio.

Jacob Goldenberg is a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel.