Inside the Box
A Proven System of Creativity for Breakthrough Results
$44.06
- Paperback
272 pages
- Release Date
10 June 2014
Summary
“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight.”
The traditional attitude toward creativity in the American business world is to “think outside the box”–to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally.
Inside the Box demonstrates Sys…
Book Details
| ISBN-13: | 9781451659290 |
|---|---|
| ISBN-10: | 1451659296 |
| Author: | Boyd D. |
| Publisher: | Simon & Schuster |
| Imprint: | Simon & Schuster |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 10 June 2014 |
| Weight: | 236g |
| Dimensions: | 19mm x 140mm x 213mm |
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Critics Review
“Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential.”
Boyd D.
Drew Boyd is assistant professor of marketing and innovation at the University of Cincinnati. He trains and consults in the fields of innovation, marketing, persuasion, and social media. He lives in Cincinnati, Ohio.
Jacob Goldenberg is a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel.
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