Why We're Wrong about Nearly Everything

“A first class book with hugely important and relevant analysis, really pertinent to the issues we’re thinking about today… incredibly well-written and easy to read.”–Dame Margaret Hodge, Labour Party MP“A great read that will help you get a better fix on reality. This book will help you understand why many of the things you think are probably wrong.”–Hetan Shah, executive director of The Royal Statistical Society“A masterful overview of how our perceptions are repeatedly off the mark. Consequential and timely.”–David Halpern, chief executive of the Behavioural Insights Team“A tour de force of delusion. In Why We’re Wrong About Nearly Everything, master social researcher Bobby Duffy offers a thoroughly convincing account of how our false beliefs often tell us more about who we are than our true ones.”–Seth Stephens-Davidowitz, author of Everybody Lies“Fantastic: there are eye-opening and shocking statistics on every page. This book may force you to reconsider your most deeply held views.”–Jamie Bartlett, author of The Dark NetDancyger“Illuminating and important. Duffy has spent a decade finding the gaps between our perceptions and reality. The result is this fascinating study.”–Dan Gardner, co-author of Superforecasting“Illuminating. Reading this book is like stepping from the shadows into the light. You will see the world anew.”–Julia Gillard, 27th Prime Minister of Australia“Mandatory reading. This mind-altering book show how most of us are badly deluded about the state of the world.”–Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of Enlightenment Now“Simply indispensable. Marrying fascinating data with superb analysis, this is a unique book.”–Matthew d’Ancona, author of Post-Truth and editor-in-chief of Drugstore Culture“With wit and wisdom, Bobby Duffy reveals how the misperceptions we share shape the world we live in. Required reading for a post-truth era.”–Jonah Berger, author of Invisible Influence

Bobby Duffy is director of the Policy Institute at King’s College London. Formerly, he was managing director of the Ipsos MORI Social Research Institute and global director of the Ipsos Social Research Institute. He lives in London.