Everybody Wins
What Games Teach Us About Making Products People Love
$52.03
- Paperback
304 pages
- Release Date
3 November 2026
Summary
From the visionary force behind EA Sports, The Sims, FIFA Soccer—basically, all your favourite video games and apps—the first must-read game design thinking book for gamers, entrepreneurs, and techies.
Video games are the biggest entertainment industry in the world—and they have a lot to teach us. How can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to make better products?
These are the questions Bing Gordon has been t…
Book Details
| ISBN-13: | 9781529147230 |
|---|---|
| ISBN-10: | 1529147239 |
| Author: | Bing Gordon, Chloe Gordon |
| Publisher: | Ebury Publishing |
| Imprint: | Ebury Edge |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 3 November 2026 |
| Weight: | 700g |
| Dimensions: | 40mm x 153mm x 234mm |
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Critics Review
Bing Gordon is one of the greats in the tech world. It’s impossible to imagine our modern lives without his influence. In Everybody Wins, he finally shares his magic for creating the kinds of products that change the world. A must-read for product developers, game designers, entrepreneurs, and anyone hoping to add a little video game joy to their lives. * Arianna Huffington, Founder & CEO, Thrive Global *
Everybody Wins reveals what the world’s greatest games can teach us about building experiences people genuinely love. Bing Gordon and Chloe Gordon show that the secret to lasting engagement is not manipulation, but aligning design with our deepest human drives. This book is an essential guide for anyone who wants to create something people return to again and again. * Nir Eyal, bestselling author of Hooked, Indistractable, and Beyond Belief *
Bing Gordon has helped to shape some of the world’s most influential companies and products that delight millions of us every day. Now, with Everybody Wins, he applies his trademark originality and profound empathy to share eight core principles for creating products, companies, and communities that endure. * John Doerr, chairman of Kleiner Perkins, New York Times bestselling author of Measure What Matters *
Bing Gordon’s argument here is a gospel I whole-heartedly agree with, and why I find this book, and Bing himself, such an internet treasure. * Reid Hoffman, co-founder of LinkedIn and co-author of Blitzscaling and The Start-Up of You *
A rare business book that’s actually fun to read—fitting, given the subject. * Lenny Rachitsky, podcaster and author of the #1Business Substack Lenny’s Newsletter *
As someone who loves both video games and product design, I could not put this down. It had me making notes the entire time. * Peter Ramsey, author of Built for Mars *
Turn customers into loyal fans. Create products your customers will love and journeys they’ll never forget. Everybody Wins is your definitive guide. Highly recommended! * Tony Fadell, iPod Father, Nest Founder & NYT Bestselling Author of Build: An Unorthodox Guide to Making Things Worth Making *
Nearly every interaction I’ve had with Bing over more than two decades has caused me to think differently. He deeply understands why we humans engage most powerfully with certain ideas and products – because we genuinely enjoy them. Turning an instinct for creativity and joy into a repeatable method of inventing is, quite simply, genius. * Jeff Wilke, Chairman of Re:build and former Amazon Consumer CEO *
Thought-provoking, super creative, insightful. * Mark Skaggs, creator of FarmVille and CityVille *
Bing is a legend in the Silicon Valley world. * Trey Lockerbie, founder of Better Booch kombucha *
Bing Gordon
Bing Gordon
Bing Gordon is a prominent figure in the video game industry. He served as the Chief Product Officer for Kleiner Perkins, consulted for Amazon, and provided guidance to numerous gaming and social-tech startups. Prior to his venture capital work, Bing was a co-founder, Chief Creative Officer, and long-time executive at Electronic Arts, joining the company at its inception in 1982 and departing in 2008.
In recognition of his contributions, Bing received the Academy of Interactive Arts & Sciences’ Lifetime Achievement Award in 2011. He also held the industry’s first endowed chair in game design at the University of Southern California’s School of Cinematic Arts. Bing holds an MBA from Stanford and a BA from Yale. His favorite games include World of Warcraft, The Sims, Diablo, Pogo, Civilization, and FarmVille.
Chloe Gordon
Chloe Gordon has a lifelong connection to the gaming industry, having consulted from a young age for various projects, including Scooter’s Magic Castle, Peter Pan Story Painting, and The Sims. Currently, Chloe is dedicated to fostering connections between television, film, and video games. She created, wrote, and produced Amazon’s first scripted comedy series for Twitch, titled Two Joysticks and a Couch. She is also directing The New Hollywood, a feature-length documentary examining Electronic Arts and the foundational years of video gaming, with production by Scooter Braun Projects and Sugar23.
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