Blow Their Minds
The Proven Playbook for Building and Scaling an Insanely Great Business
- Hardcover
256 pages
- Release Date
13 April 2026
Summary
Bill Phelps, the entrepreneur extraordinaire behind Dave’s Hot Chicken and other blockbuster restaurant franchises, shares his secret sauce for building brands that flourish even in overcrowded industries.
Within the fiercely competitive restaurant business, Bill Phelps has produced one incredible success after another. He has a singular talent for identifying promising startups and then growing them into wildly popular global franchises. Addressing the key elements that make or break…
Book Details
| ISBN-13: | 9781637746929 |
|---|---|
| ISBN-10: | 163774692X |
| Author: | Bill Phelps |
| Publisher: | BenBella Books |
| Imprint: | Matt Holt Books |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 13 April 2026 |
| Weight: | 446g |
| Dimensions: | 152mm x 229mm |
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Bill Phelps
Bill Phelps cofounded Wetzel’s Pretzels with Rick Wetzel in 1994. The two built the famous snack brand over a twenty-five-year period and had multiple transactions with private equity firms before selling to a public company in 2022.
Bill was a founding investor and Board Member of Blaze Pizza, which was created by Rick and Elise Wetzel in 2011 and sold to a private equity firm in 2017.
In 2019, Bill became CEO of Dave’s Hot Chicken, which had been started in a parking lot by three friends with \(900 in 2017. Dave's became the fastest growing restaurant brand in the United States and was sold to Roark Capital for \)1 Billion in 2025.
Bill Phelps is now the Executive Chairman of Dave’s and a major investor in two new restaurant concepts: Mike’s Red Tacos and Batch & Box Cookies.
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