Up for the Fight

“Receiving a cancer diagnosis can be a scary and life-altering moment. Due to the ever-increasing complexity of modern medicine, patients are often faced with the challenging task of navigating between multiple doctors, understanding a rapidly changing treatment landscape, and dealing with the physical and emotional burdens that accompany a diagnosis. The right path is not always obvious and taking a wrong turn can sometimes lead to disastrous results. Unfortunately, resources to help guide patients are often scattered, outdated, or, at worst, wrong. Bill C. Potts has created an incredible tool for families, caregivers, and patients to navigate the battle against cancer. By using his years of experience as a guide, Bill provides unique and invaluable insight into what it took to win his own battle. I hope that every new cancer patient has an opportunity to read this incredible book and use it as a resource to beat cancer.” –Dr. Nathan Fowler, Professor of Medicine, MD Anderson Cancer Center, Houston, TX; Chief Medical Officer, BostonGene; Co-Founder, Halo House Foundation

“As an oncologist treating many cancer patients, including Bill C. Potts, I am grateful that Bill wrote this book and will recommend it to those dealing with cancer. It provides information that patients and their families will find practical and helpful, from the perspective of a very experienced patient.” –Dr. Ernesto Ayala, hematologist and oncologist, Mayo Clinic, Jacksonville, FL

“I’ve worked closely with multiple myeloma patients for more than a decade, and I have seen firsthand how incredibly difficult it is for patients when they first hear the words, ‘You have cancer.’ Patients and their loved ones then start on a journey to navigate their disease so that they can all become core members of the care team. Up for the Fight provides solid, specific advice to help patients know what to do as they ride this bumpy road. I highly recommend this incredibly useful and easy-to-read book to anyone going through the cancer journey. It provides great insights on how to best manage the diagnosis, and offers tips from the start to finish of treatment. I only wish this book had been written when I started my own cancer journey.” –Jane Hoffmann, Senior Director, Events and Partnerships, Multiple Myeloma Research Foundation; cancer survivor

“Supporting my dad through his cancer journey was incredibly important to me. Up for the Fight is an informative resource that provides family members with the tools they need to support their loved one through the cancer journey.” –Meg Nolte, daughter of a cancer survivor

Bill Potts is a motivational speaker, business leader, and community builder who has held executive roles at IRONMAN Group and Clearwater Marine Aquarium. He is co-founder and managing director of marketing agency Remedy 365, and a lecturer at Tulane University, where he earned his MBA. An IRONMAN triathlete and a five-time cancer survivor, Bill is a long-time volunteer at his local homeless shelter, and an Advisory Board Member of the Halo House Foundation. He lives in St. Petersburg, FL.

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