The Automation Advantage: Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI

From the global automation leaders at Accenture—the first-ever comprehensive blueprint for how to use and scale AI-powered intelligent automation in the enterprise to gain competitive advantage through faster speed to market, improved product quality, higher efficiency, and an elevated customer experience.

Many companies were already implementing limited levels of automation when the pandemic hit. But the need to rapidly change business processes and how organizations work resulted in the compression of a decade’s worth of digital transformation into a matter of months. Technology suddenly became the essential element for rapid organizational change and the creation of 360-degree value benefiting all stakeholders. Businesses are faced with the imperative to embrace that change or risk being left behind.

In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives. This practical and highly accessible implementation guide answers leaders’ burning questions, such as:

• How do I identify and prioritize automation opportunities?
• How do I assess my legacy systems and data issues?
• How do I derive full value out of my technology investments and automation efforts?
• How can I inspire my employees to embrace change and the new opportunities presented by automation?

The Automation Advantage goes beyond optimizing process to using AI to transform almost any business activity in any industry to make it faster, more streamlined, cost efficient, and customer-focused—vastly improving overall productivity and performance. Featuring case studies of successful automation solutions, this indispensable road map includes guiding principles for technology, governance, culture, and leadership change. It offers a human-centric approach to AI and automation that leads to sustainable transformation and measurable business results.

Bhaskar Ghosh, PhD, is Accenture's Chief Strategy Officer. In this role, he directs the company's strategy and investments, including ventures and acquisitions, all offerings and assets, and Accenture Research. In addition, Bhaskar has management responsibility for Industry X and driving responsible business and sustainability services. He previously served as advisor to the CEO and group chief executive of Accenture Technology Services. Ghosh is a member of the Accenture Global Management Committee.Rajendra Prasad is the Global Automation Lead at Accenture and heads a team that has helped organizations across the globe successfully implement and scale their intelligent automation transformations. He has spent over two decades innovating and defining frameworks for driving efficiency and managing change in software engineering. Prasad holds multiple patents and built Accenture myWizard(R), an AI-powered intelligent automation platform.Gayathri Pallail is the Associate Director for automation strategy and deployment at Accenture. She has implemented enterprise-wide automation-based solutions and successful change management to enable seamless adoption for over 500 clients across industries. A conference speaker, Pallail is an innovator in automation analytics, prediction models, and tools to deliver automation effectively.

"This book is a practical guide for how to make an impact and realize value from automation. There is a strong focus on the real-world execution of an automation strategy that makes it an accessible must-read for both a business management and technology audience." -- Mike Crisafulli , SVP of Software Engineering at Comcast "Consistently creating value with technology is hard. The Automation Advantag e makes it simple. The authors lay out a comprehensive path using modern techniques that will be appreciated by both the thinker and the practitioner." -- Mark Spykerman , Chief Information Officer of AmerisourceBergen "The pandemic has required businesses to hit the fast-forward button on adopting technology while becoming agile enough to be ready for what emerges next. The Automation Advantage couldn't have come at a better time, providing a comprehensive road map to launch automation and AI initiatives at scale and accelerating technology-driven transformation." -- Paul Daugherty , Group Chief Executive of Accenture Technology, Chief Technology Officer of Accenture, and coauthor of Human + Machine "A brilliant field manual for the coming Automation Age." --Richard D'Aveni , Bakala Professor of Strategy at Tuck School of Business at Dartmouth College and author of The Pan-Industrial Revolution "As with any transformation effort, getting your people to embrace change can be challenging. The Automation Advantage clearly identifies common myths and barriers and how they can be addressed through a human-centric approach. This is NOT a book of strategy. It's a book of execution that will enable your organization with actions to take in order to succeed." -- Andy Nallappan , Chief Technology Officer of Broadcom "Successful intelligent automation requires you to get more than just the technology right. The Automation Advantage addresses this clearly and effectively by providing the guiding principles and steps for changing your organization's technology, governance, culture, and even leadership style." -- Charlene Li , Senior Fellow at Altimeter and New York Time s bestselling author of The Disruption Mindset "The authors cut through the hype to explore why automation is the necessary discipline to ensure your processes provide the data--at speed--to achieve your business outcomes. The Automation Advantage takes us on a refreshing journey that aligns how enterprise operations leaders need to approach automation and AI in the virtual economy." -- Phil Fersht , CEO and Chief Analyst of HFS Research "A great book, with ample examples of automation at work. It cements all the ideas and discussions I have had on this topic with the expert automation team at Accenture." -- Rajiv Kakar , Group Chief Information Officer of Thai Union "A CIO needs vision, leadership, and the technical nous to execute successfully. A world with zero human touch application maintenance is absolutely attainable--a world with self-healing and self-configuring systems powered by AI. The Automation Advantage sets out a strategic approach to getting there, both from a technology and human perspective." -- Ed Alford , Chief Technology Officer of New Look "We are entering a world of autonomous enterprises where analytics, automation, and AI converge. The Automation Advantage definitively shows how organizations can improve decision velocity and precision decisions." -- R "Ray" Wang , CEO of Constellation Research and author of Everybody Wants to Rule the World

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