Nine Timeless Nuggets
Essential Marketing for the Young and Ambitious
$42.28
- Hardcover
270 pages
- Release Date
15 April 2021
Summary
Nine Timeless Nuggets is a knowledge accelerator for young marketers and an absorbing update for experienced ones. It provides a 2020 perspective on timeless marketing ideas. Arranged in three sections—’How to Think of People’, ‘How to Craft Your Brand’, and ‘How to Go to Market’—the book casts new light on eternal marketing fundamentals and makes us rethink some basic questions.
Who are we talking to? Why do they buy? Where do brands come from? Where are brands going? How ca…
Book Details
| ISBN-13: | 9780670093854 |
|---|---|
| ISBN-10: | 0670093858 |
| Author: | Bharat Bambawale |
| Publisher: | Penguin Random House India |
| Imprint: | Penguin Portfolio |
| Format: | Hardcover |
| Number of Pages: | 270 |
| Release Date: | 15 April 2021 |
| Weight: | 339g |
| Dimensions: | 222mm x 138mm |
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About The Author
Bharat Bambawale
Bharat Bambawale has spent thirty-six years in marketing and advertising, eighteen of which were as a global executive with marketing communications companies Lowe & Partners (formerly Lintas) and J. Walter Thompson (now Wunderman Thompson). He has worked as managing director at Lowe & Partners Middle East North Africa, in Dubai; as Lowe & Partners’ Asia Pacific client leader on Unilever, in Bangkok; and as J. Walter Thompson’s global director on Unilever, in London. On his return to India in 2011, he became Airtel’s first and only global brand director. Since 2013, he has been running his eponymous brand and marketing consultancy, Bharat Bambawale & Associates.
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