Built on Purpose

“Betsy breaks down how to go from idea to making something real through a values-driven approach. A must-read for anyone building something that leaves lasting impact.”— Michael Acton Smith OBE, co-founder of Calm “Built on Purpose shows that honoring your roots and leading with compassion are not only possible in business—they’re powerful. This book is a gift and will inspire and empower the next generation of leaders and changemakers.” — Twila True, founder of True Family Enterprises, first Native female billionaire”Build with purpose. Lead with heart. Betsy shows you how.” — Kate Ryder, founder and CEO of Maven Clinic”I’ve built alongside Betsy. What she teaches here is more than theory—it’s lived, tested, and true. She knows what it means to build something from nothing, to carry a dream until it breathes. This book is the kind of companion every founder deserves.” — Karla Brollier, Climate Investor at Velveteen, former Founding Director of Patagonia’s Home Planet Fund

Betsy Fore is an inventor, a CEO, a serial entrepreneur, and an investor for nearly two decades. She is currently founding partner of Velveteen Ventures, investing in solutions for children and the planet for the next seven generations. She was cofounder and CEO of Tiny Organics and the founder of WonderWoof, one of the first dog activity monitors. Her nonprofit, Natives Rising, is one of the largest communities of Indigenous technologists and founders, with members representing more than one hundred tribes. Fore’s greatest accomplishments are her babies, Sebi, Azi, and Mila. She lives in Chicago, Illinois, with her husband, Patrick; children; and dog, Whisky.