The Soul of Strategy
building customer centric organizations
$45.60
- Hardcover
304 pages
- Release Date
18 November 2025
Summary
The Soul of Strategy: Putting the Customer at the Heart of Your Business
A powerful and original new take on business strategy—with the customer at the center of it—designed to generate enduring competitive advantage
When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer—the soul of any organization. Such an approach is reflected in the fact that most…
Book Details
| ISBN-13: | 9781394279937 |
|---|---|
| ISBN-10: | 1394279930 |
| Author: | Bernard Jaworski, David Sprott |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 18 November 2025 |
| Weight: | 0g |
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About The Author
Bernard Jaworski
BERNARD J. JAWORSKI, PHD, is the Drucker Chair in Management and the Liberal Arts in the Peter F. Drucker and Masatoshi Ito Graduate School of Management, as well as an ISBM and AMA Marketing Fellow. He has authored seven books on leadership, corporate strategy, and service management.
DAVID E. SPROTT, PHD, is the Henry Y. Hwang Dean and a Professor of Marketing in the Peter F. Drucker and Masatoshi Ito Graduate School of Management. He’s authored dozens of articles exploring various factors exploring why consumers behave as they do.
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