Hardcover
Customer-first strategy: enduring advantage by focusing on the soul of business.
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The Soul of Strategy
building customer centric organizations
$45.60
- Hardcover
256 pages
- Release Date
19 November 2025
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Summary
The Soul of Strategy: Putting the Customer at the Heart of Your Business
A powerful and original new take on business strategy—with the customer at the center of it—designed to generate enduring competitive advantage
When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer—the soul of any organization. Such an approach is reflected in the fact that most…
Book Details
| ISBN-13: | 9781394279937 |
|---|---|
| ISBN-10: | 1394279930 |
| Author: | Bernard Jaworski, David Sprott, Ajay Patel, Elizabeth Stillman |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 19 November 2025 |
| Weight: | 0g |
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