Catalyst
How to Change Anyone's Mind
$43.20
- Paperback
288 pages
- Release Date
1 February 2022
Summary
“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” –Jim Collins, author Good to Great, coauthor Built to Last
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.
Everyone has something they want to change—…
Book Details
| ISBN-13: | 9781982108649 |
|---|---|
| ISBN-10: | 1982108649 |
| Author: | Berger |
| Publisher: | Simon & Schuster |
| Imprint: | Simon & Schuster |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 1 February 2022 |
| Weight: | 250g |
| Dimensions: | 23mm x 140mm x 211mm |
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Critics Review
“We’ve all been frustrated trying to change someone’s mind. In this captivating book, Jonah Berger removes that frustration by showing us how to remove the barriers to change. The Catalyst will teach you how to change anything.” -Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”
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