Safe Danger

‘Our story about risk is getting in the way of creating the future we need. Ben opens the door for teams to come alive, wake up and make an impact’ – Seth Godin * bestselling author of This Is Strategy and This Is Marketing *‘Safe Danger offers a research-backed roadmap to building more effective teams - showing how small, playful risks can unlock the psychological safety and authentic trust that we all need to thrive’ – Laurie Santos * Professor of Psychology at Yale, and host of The Happiness Lab podcast *‘Delightful and profound, Safe Danger delivers on its provocative title. Author Ben Swire offers a timeless guide to living a fuller and more innovative life while becoming a better leader. With its engaging stories and practical creative activities, this may be one of the most useful management books you will read this year’ – Amy C. Edmondson * Novartis Professor of Leadership, Harvard Business School; author of Right Kind of Wrong: The Science of Failing Well, and the person whose work brought the term “psychological safety” into everyday life *‘Safe Danger is a blueprint for building cultures where connection and creativity become the norm - not the exception. With the insight of a designer and the heart of a humanist, Ben Swire shows how small risks can lead to big breakthroughs - in teams, in culture, and in ourselves’ – Tim Brown * author of Change by Design and Chair of IDEO *‘I didn’t expect a book about risk to be so fun. But I guess that’s exactly the point! Safe Danger doesn’t just lay out the facts and tell you why taking small risks matters - it actually gives you an experience and makes you feel it’ – Jad Abumrad * Peabody Award-winning creator of Radiolab, More Perfect, and Dolly Parton’s America *

Ben Swire is an award-winning designer and writer. He is the former Design Lead at the iconic innovation firm IDEO and former Vice President of Marketing at Morgan Stanley.

He is the co-founder of Make Believe Works, a company that delivers emotional wellness and innovation to teams through creativity, community and play. He is based in Brooklyn, New York.