Values-Driven Business: How to Change the World, Make Money, and Have Fun

In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes-A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into oneHundreds of examples of business policies and practices that are both ethical and business-savvyChecklists crammed with practical suggestions you can put to work today in your own businessValues-Driven Business outlines how virtually any business can be efficient, competitive, and successful while adhering to a "triple bottom line" of profit, people, and planet.

“"Cohen and Warwick use simple language and abundant examples to show how any company, no matter how small, can do well by doing good." --Russ Feingold, United States Senator "Invaluable reading for those starting or running a small- to mid-sized business--and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field." --Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley”

“Cohen and Warwick use simple language and abundant examples to show how any company, no matter how small, can do well by doing good.”
—Russ Feingold, United States Senator

"Invaluable reading for those starting or running a small- to mid-sized business—and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field."
—Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley

Mal Warwick has been active in promoting social and environmental responsibility in the business community nationwide for more than a decade. He was a cofounder of Business for Social Responsibility and served on its board during its inaugural year.155In 2001, after more than a decade as an active member, he was elected to the board of Social Venture Network and served as chair (2002-2006). He also served on the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002-2003.As a consultant, author, and public speaker, Mal has been involved in the not-for-profit sector for more than forty years. He is the founder and chairman of Mal Warwick & Associates, a fund-raising and marketing agency that has served nonprofit organizations since 1979, and founded or cofounded three other companies that provide fund-raising services to nonprofit organizations throughout the country. He has written, coauthored, or edited seventeen previous books, including the standard fund-raising texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters. Mal is a popular speaker and workshop leader at gatherings of fundraisers throughout the world. He has taught fund-raising on six continents to non- profit leaders from more than 100 countries.

There's no shortage of books on how to run small businesses. But the specialised literature dealing with the increasingly high-profile topic of "corporate social responsibility" (CSR) deals almost exclusively with the concerns of large corporations. There is no widely available information about the special value - and special challenges - of socially responsible business practices for small - or medium-size companies. "Values-Driven Business" fills this gap. This book responds to changes in American culture as much as it does to changing attitudes in the business community. The marketplace is becoming increasingly concerned about where and how products are produced and how well employees are treated. Companies can no longer focus exclusively on making profits and ignore their employees' personal and family aspirations, the needs of the communities where they do business, and the burden they place on the natural environment.

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