Co-Opetition
$25.48
- Paperback
304 pages
- Release Date
31 January 2003
Summary
Co-Opetition: A Revolutionary Mindset
Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition.
Barry Nalebuff and Adam Brandenburger, professors at Yale and Har…
Book Details
| ISBN-13: | 9781861975072 |
|---|---|
| ISBN-10: | 1861975074 |
| Author: | Barry J. Nalebuff, Adam M. Brandenburger |
| Publisher: | Profile Books Ltd |
| Imprint: | Profile Books Ltd |
| Format: | Paperback |
| Number of Pages: | 304 |
| Edition: | 2nd |
| Release Date: | 31 January 2003 |
| Weight: | 220g |
| Dimensions: | 196mm x 128mm x 22mm |
What They're Saying
Critics Review
‘Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time.’ Rudi Bogni, Times Higher Education Supplement. A terrific book!’ Tom Peters
About The Author
Barry J. Nalebuff
Barry J Nalebuff graduated from Oxford and is a professor at Yale Management School. He is co-author of Thinking Strategically. He has consulted for American Express, Citibank, General Re, IC-O, Merck, McKinsey, Proctor & Gamble, and RTZ, and is a principal of the Law and Economics Consulting Group.
Adam M Brandenburger graduated from Cambridge and is a professor at the Harvard Business School. He is the author of many of Harvard’s bestselling strategy cases. He has worked with Ciba-Geigy, Fidelity Investments, Honeywell, KPMG Peat Marwick, Merck, and Northwestern Life Insurance.
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