Text as Data
Computational Methods of Understanding Written Expression Using SAS
$150.34
- Hardcover
240 pages
- Release Date
16 September 2021
Summary
Text As Data: Combining qualitative and quantitative algorithms within the SAS system for accurate, effective and understandable text analytics
The need for powerful, accurate and increasingly automatic text analysis software in modern information technology has dramatically increased. Fields as diverse as financial management, fraud and cybercrime prevention, Pharmaceutical R&D, social media marketing, customer care, and health services are implementing more comprehensive text-…
Book Details
| ISBN-13: | 9781119487128 |
|---|---|
| ISBN-10: | 1119487129 |
| Author: | Barry DeVille, Gurpreet Singh Bawa |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 16 September 2021 |
| Weight: | 431g |
| Dimensions: | 229mm x 155mm x 25mm |
| Series: | Wiley and SAS Business Series |
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About The Author
Barry DeVille
BARRY DEVILLE is a Data Scientist and Solutions Architect with 18 years of experience working at SAS. He led the development of the KnowledgeSEEKER decision tree package and has given workshops and tutorials on decision trees for Statistics Canada, the American Marketing Association, the IEEE, and the Direct Marketing Association.
GURPREET SINGH BAWA is the Data Science Senior Manager at Accenture PLC in India. He delivers advanced analytics solutions for global clients in a variety of corporate sectors.
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