Retail Management, Global Edition, 13th Edition by Barry Berman, Paperback, 9781292214672 | Buy online at The Nile
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Retail Management, Global Edition, 13th Edition

Author: Barry Berman, Joel Evans and Patrali Chatterjee  

Retail Management, Global Edition, 13th Edition
Paperback
ISBN / EAN: 9781292214672
This textbook is prescribed for the following courses:
MKTG3007 - Retail Marketing & Distribution Curtin University
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Description

For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Read more

More on this Book

For courses in Retail Management. A contemporary text that helps students thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.

Read more

Product Details

Publisher
Pearson Education Limited
Published
5th October 2017
Edition
13th
Pages
594
ISBN
9781292214672

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This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.

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$303.84
Or pay later with
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ISBN / EAN: 9781292214672
This textbook is prescribed for the following courses:
MKTG3007 - Retail Marketing & Distribution Curtin University
Use our Textbook Finder to find the rest of your Textbooks!
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