So You Want to Be the CEO

Barbara Wilby is a renowned leadership transition specialist, celebrated for her deep insights and pragmatic approach. With an MBA from the Australian Graduate School of Management and a distinguished executive career driving marketing turnarounds, Barbara founded Corporate Wisdom to provide cutting-edge solutions for executives, teams, and organizations navigating leadership complexity. Her work helps clients unlock their full potential by addressing the core of each challenge. Barbara has extensive experience working with McKinsey, where she was part of a senior team that led culture transformation initiatives for top 100 companies. As a lead coach and facilitator, she partnered with executives to drive lasting change. For over two decades, Corporate Wisdom has collaborated with emerging CEOs, their teams, and organizations to create transformative leadership development programs for senior executive cohorts at leading ASX and FTSE 100 companies. Barbara and her team have worked with clients across diverse industries—including financial services, FMCG, infrastructure, government, global consulting, aviation, resources, and healthcare—helping them thrive in an increasingly complex world. Barbara’s forthcoming book So You Want to Be the CEO, brings together over two decades of practical leadership wisdom in a unique methodology to assist aspiring CEOs take the quantum leap into the CEO role.