Summary
Taken for a Ride: The Daimler-Chrysler Debacle
Here is the book that exposed the Daimler-Chrysler “merger of equals” as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade - and in a new epilogue chart its chaotic aftermath.
Book Details
| ISBN-13: | 9780060934484 |
|---|---|
| ISBN-10: | 0060934484 |
| Author: | B. Vlasic, B. Stertz |
| Publisher: | HarperCollins Publishers Inc |
| Imprint: | HarperCollins |
| Format: | Paperback |
| Number of Pages: | 408 |
| Release Date: | 18 October 2001 |
| Weight: | 370g |
| Dimensions: | 197mm x 141mm x 26mm |
What They're Saying
Critics Review
“An excellent book.”–“Washington Post”A fascinating, page-turning read.“–Larry King, “USA Today”Superb.“–“Newsweek”Filled with new information and gives a masterful portrait of all involved.“–“Barron’s
About The Author
B. Vlasic
Bill Vlasic is a writer for the Detroit News and Business Week. He lives in Birmingham, MI.
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