Using Communication Technology

‘This book investigates an area that currently appeals greatly to researchers both in management and information systems. Bettina’s approach to examining the relation between the new communication technology and organizations from the viewpoint of information-processing is both comprehensive and insightful…the book is well researched and the empirical findings of particular interest. All in all, this is a timely book that will no doubt contribute significantly to research in this area.’ - Soumitra Dutta, The Roland Berger Chaired Professor of E-Business and IT, Dean of Technology and e-Learning, INSEAD

BETTINA B?CHEL is Professor of Strategy and Organization at IMD, and was previously a faculty member at the Asian Institute of Technology, where she was founding director of the Asian Case Clearing House. Her research interests are e-business strategy, communication technology employment, organizational learning and strategic alliances. - She has worked as a consultant in private and public companies in Asia and Europe, including ABB, UBS, AT&T, WHO and Telephone Organization of Thailand. She has co-edited a number of books, including Organizational Learning: The Competitive Advantage of the Future ( with G. Probst).