A Handbook of Business Transformation Management Methodology

This book provides an integrative Business Transformation Management Methodology, the BTM², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.

Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates expertise from areas such as strategy, risk, and project management. Covering the formal and informal structures and roles needed for a successful transformation, the authors cover a wide range of theory to help understand the phenomenon of transformation.

A '360-degree' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.

“'The goal of business transformation initiatives is to create agility in order to adapt to market changes. To achieve desired outcomes it is necessary to accurately manage interdependent risks associated with changes in the strategy, operating processes as well as the organization's culture. In my opinion this handbook encompasses all relevant aspects of a professional approach to business transformation.'Reza Nazeman, CIO Europe, Middle East & Africa, Microsoft 'The handbook brilliantly combines art and science marrying the experience and expertise of highly successful practitioners with multi-disciplinary methods, underpinned by the best practices of the leader in enterprise technology solutions. In my 20 plus years transforming global enterprises, I finally see an honest and vivid acknowledgement of the significant role transformation plays in today's business context and the keys to success spelled out.'Lilian Corvington - Global Director EVO Program at Vodafone 'Business transformation is a complex endeavor and a continuous challenge for many organizations nowadays. Therefore, it is important to have a holistic and applicable methodology that successfully guides decision makers through transformation initiatives. This is exactly what this handbook provides.'Nicolas Steib - Global Head of Services Delivery at SAP 'Achieving successful transformation requires that strategy, marketing, enterprise modeling, HR, business processing, IT'_”

'The goal of business transformation initiatives is to create agility in order to adapt to market changes. To achieve desired outcomes it is necessary to accurately manage interdependent risks associated with changes in the strategy, operating processes as well as the organization's culture. In my opinion this handbook encompasses all relevant aspects of a professional approach to business transformation.' Reza Nazeman, CIO Europe, Middle East & Africa, Microsoft 'The handbook brilliantly combines art and science marrying the experience and expertise of highly successful practitioners with multi-disciplinary methods, underpinned by the best practices of the leader in enterprise technology solutions. In my 20 plus years transforming global enterprises, I finally see an honest and vivid acknowledgement of the significant role transformation plays in today's business context and the keys to success spelled out.' Lilian Corvington - Global Director EVO Program at Vodafone 'Business transformation is a complex endeavor and a continuous challenge for many organizations nowadays. Therefore, it is important to have a holistic and applicable methodology that successfully guides decision makers through transformation initiatives. This is exactly what this handbook provides.' Nicolas Steib - Global Head of Services Delivery at SAP 'Achieving successful transformation requires that strategy, marketing, enterprise modeling, HR, business processing, IT... share the same global approach and the same language. This requires a new discipline which will merge specialized practices into a single consistent set of simplified practices. This handbook will help you to implement these convergence efforts.' Jean-Rene Lyon - Director of the Center of Excellence in Enterprise Architecture in Paris 'A must-have for any business transformation professional. Many congratulations to Axel Uhl, Lars Gollenia and their extended team for the wealth of business transformation guidance they have provided throughout this book...With only a third of business transformations being completed on time, on budget and to expectations, this book needs to descend into the laps of 1000s of managers and leaders everywhere because clearly something has been missing to-date...this book contains a holistic approach to transformation that can be applied in many different environments...The authors have not reinvented individual management disciplines, but they have provided a framework that integrates them, which is critical for transformation success; and they have delved deep into each management discipline throughout these 348 pages of business value.' Rob Llewellyn - independent consultant

Axel Uhl is Head of the Business Transformation Academy and a member of the Business Transformation Services Leadership Team within the Services Division of SAP. Dr Uhl is a professor at the University of Applied Sciences and Arts Northwestern Switzerland. Prior to joining SAP, he held senior management positions at Novartis, KPMG, DaimlerChrysler and Allianz. He has a PhD in Economics, and Master degrees in Business Administration, Educational Sciences and Information Technology. Lars Gollenia is Head of the global Business Transformation Services at SAP and a member of the SAP Services Delivery Executive team. Lars is the co-founder and sponsor of the Business Transformation Academy, a leadership network comprising leading academics and selected executives. He has held positions in the management consulting space. Gollenia is a Graduate in Business Administration from the Friedrich-Schiller University of Jena, Germany and studied economics and international management at Harvard. Axel Uhl; Philip Stiles, Paul Stratil; Dominic Houlder, Daniel Schmid, Michael von der Horst; John Ward, Thomas Rennebaum , Stephan Amling; Brent Furneaux, Tomasz Janasz, Thomas Schild, Roberto Klimmek; Jan vom Brocke, Martin Petry, Thomas Gonser; Robert Winter, Philipp Gubler, Felix Wortmann, Andreas Elting, Werner Schultheis, Oliver Kohnke, Sebastian Reiche, Ernst Balla; Christoph Pimmer, Jurg Haefliger, Florian Blumer; Michael Rosemann, Jan Recker, Norizan Safrudin, Ronald Marketsmueller; Michael Brandenburg , Robert Gunther.

Business transformation management is the holistic management of extensive, complex changes on which an organization's future success strongly depends. 'BTM squared' or 'Business Transformation Management Methodology' presents a new approach to business transformation management, developed by a unique partnership of international corporations, academics, and consultants in response to the increasing pressures on organizations to perform in the face of a rapidly changing environment, and the inability of current transformation models to help in the implementation of change processes. Given the limitations of existing methods and management approaches and in view of the complexity of business transformation, successful business transformation management can be seen as a meta-management discipline that integrates and extends individual disciplines. The Business Transformation Academy (BTA) manages a trans-disciplinary, interdisciplinary and intercultural network operating under the auspices of the Business Consulting Division of SAP, the global provider of enterprise software and businesses support. Under the leadership of the BTA, an interdisciplinary team of thought leaders from psychology, information technology, strategic management, process management, and social sciences have joined together to create a '360-degree' view of what business transformation means. This handbook, created by 30 experts from all over the world is intended for C-level executives, reflective managers and consultants, and those with an academic interest in change and transformation. BTM2 focuses on a holistic, integrative approach to transformation. The need to see transformation from a strategic point of view has long been espoused, but a conceptually robust and practical method to achieve this has yet to be articulated. This book provides such an integrative approach and methodology, with an emphasis on the balance between the rational and emotional aspects of transformation. Transformation is frequently addressed as a technocratic exercise, the success of which depends on accurate diagnosis of need and the selection of appropriate means of communication. Failure is chiefly laid at the door of poor needs analysis or poor communication. However, issues around the emotional readiness of employees to absorb and accept transformation initiatives are often underestimated. How the rational and emotional aspects of transformation can be combined is a consistent theme throughout this handbook. Critically for practitioners, the emphasis in this book is on execution. Managers in transformation contexts often know what to do, and yet they fail to execute. This is an enduring feature of organizational life and this book is about closing the knowing-doing gap. A wide range of theory is discussed to help understand the phenomenon of transformation, but above all, this is a practical work. It is characterised by new content on key elements of transformation management and new insights from the case studies that were used to both develop and test the BTM squared methodology that is offered here.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.