Design for Motion, 2nd Edition

“At a time when ‘Motion Design’ is clambering out of infancy and maturing as a discipline - yet when it is simultaneously complicated by rapidly evolving technologies, platforms and shifting economics - Design for Motion provides a comprehensive, contemporary blueprint for what it takes to be a ‘Motion Designer’ today. Austin’s book reminds us to pay attention to the fundamentals of our craft, while inspiring us to ponder the potential for motion design as a communication tool, a storytelling platform and an art form into the future.”

-Patrick Clair, Director, Antibody

“Austin is one of the first to identify and put down on paper a tangible, in-depth account of a new field that has quickly emerged within the design genre. For years, even professionals in the industry have had trouble giving it a title. Not only does Austin give it a name, but he also captures the essence of the field in a way that both young designers and professionals can appreciate. With words and pictures, he shares the process and explains in detail the knowledge base required for the field. He even questions industry leaders to qualify his process, making it a perfect balance of the academic and professional worlds.”

-Erin Sarofsky, Executive Creative Director, Sarofsky

Austin Shaw is a full-time Professor of Motion Media Design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City.

For over 15 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1. He has also served as a Creative Director, Designer, and Animator for companies such as Brand New School, Curious Pictures, Digital Kitchen, Perception, Sarofsky, and Superfad.

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