Soul Venture

Hardcover (Dust Jacket Edition): This edition features a crisp black and white interior."A brilliant insider's view....a must-read for anyone who's founding a company or chasing the American Dream."-Valerie Andrews, Founding Editor, Reinventing Home magazine

Soul Venture isn't your typical business book-it's a wake-up call. In this gripping exploration, Ashwin Gulati dismantles the myths, ambitions, and raw realities that drive an entrepreneurial culture where 97% of start-ups are destined to fail. When Jensen Huang, co-founder of the $2 trillion tech giant Nvidia, admits he wouldn't go through it again, it makes you wonder: Why would you?

So why do entrepreneurs keep lining up? Why do venture capitalists continue to encourage them?

Soul Venture turns the conventional wisdom upside down: It's not just about business-it's about you.

Through captivating interviews, revealing case studies. Gulati dives into the trenches to reveal the unspoken truths behind nearly every start-up failure and the rare success. He discusses the personal tolls that entrepreneurship takes-on relationships, lifestyles, even marriages and sex lives.

Gulati delivers no-nonsense advice.

Soul Venture challenges you to ask:

• What drives your relentless pursuit of success?
• What should you do when things go sideways?
• Do you need a management consultant right now, or a shaman?
• Are you succumbing to Shark Tank Syndrome?
• When does passion become the problem?

Soul Venture will inspire you to consider a deeper, more authentic definition of success.

Ashwin Gulati provides a unique insider's view of the entrepreneurial journey. From launching international ventures, to providing executive leadership, Gulati has helped pilot the often complex takeoffs and landings for more than 100 companies in a variety of industries. After nearly three decades in the trenches, he has identified the hidden pitfalls, unspoken truths, and personal twists that ultimately determine a venture's success or failure. Ashwin also shares lessons from his own journey; arriving in the U.S. from India at age 13, pursuing his interwoven passion for tennis and business, and asking the difficult questions about work/life balance and personal success. He holds a BA in Economics and Mathematics from Claremont McKenna College, including studies at King's College in England and the London School of Economics.

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.