Marketing Analytics Using Excel
a beginner′s guide
$143.06
- Paperback
448 pages
- Release Date
11 April 2025
Summary
Unleash Your Marketing Potential with Excel: A Practical Guide to Data-Driven Decisions
Marketing Analytics Using Excel is your essential gateway to data-driven marketing, simplifying intricate concepts and offering tangible, real-world applications. This comprehensive yet approachable guide fosters a deep understanding of marketing analytics, starting from foundational principles and basic Excel functions to more sophisticated topics like AI and predictive analytics.
…Book Details
| ISBN-13: | 9781529681895 |
|---|---|
| ISBN-10: | 1529681898 |
| Author: | Asha Thomas, Rahul Pratap Singh Kaurav |
| Publisher: | Sage Publications Ltd |
| Imprint: | Sage Publications Ltd |
| Format: | Paperback |
| Number of Pages: | 448 |
| Release Date: | 11 April 2025 |
| Weight: | 790g |
| Dimensions: | 246mm x 189mm |
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About The Author
Asha Thomas
Dr. Kaurav is an Associate Professor at FORE School of Management (FSM), New Delhi. He is responsible for teaching, training, research, and consultancy. His teaching and research interests include Marketing Management, Services Marketing, Research Methodology, Marketing Research, and Marketing Analytics. He is a professionally acquired trainer for quantitative and qualitative research software and into the training of SPSS, Jamovi, MAXQDA, NVIVO, and Bibliometric Analysis. He has been associated with the University of Liverpool, UK, BITS-Pilani, and Taylor’s University, Malaysia as an adjunct faculty.
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