Minority Rule

A lively analysis of how the ruling classes purposefully misdirect political blame * Observer New Review *Ash Sarkar is one of the boldest and most exciting thinkers of her generation – Naomi Klein, author of DOPPELGANGER and THE SHOCK DOCTRINEA brilliantly bracing polemic – Nigella LawsonThis book is a timely investigation of how our culture, in its broadest sense, supports ideas that favour the ruling class … Ash Sarkar’s book is essential reading – and time is short! – Ken LoachOne of the most charismatic and compelling commentators in British politics for years now … With the alt right seemingly winning the battle for hearts and minds around the west, Minority Rule is a necessary and welcome salvo from the other side * GQ, The most anticipated 2025 books *In a book that will likely do what Owen Jones’s Chavs: The Demonization of the Working Class and Reni Eddo-Lodge’s Why I’m No Longer To White People About Race did to shift the political dial, Sarkar’s debut looks at a world defined by inequality, insecurity, information overload and lack of community * Elle *A thrilling polemic-meets-memoir, which identifies who really wins when the marginalised and the exploited turn on one another, and is not afraid to name names – William Davies, author of THIS IS NOT NORMAL and THE LIMITS OF NEOLIBERALISMHer analysis is painfully true – it’s brave and honest – Ian Martin, writer for THE THICK OF ITIn her timely book, the political commentator Ash Sarkar addresses the fear that minorities are trying to overturn and oppress majority populations * New Statesman, 25 books to read in 2025 *An examination of the way British Conservatives and American Republicans have stoked fears of a ‘takeover by marginalised groups’ * Guardian *Look out for the story of … the rise of the culture wars * Financial Times *[An] urgent dissection of the deafening culture of distraction stoked by the ruling minority in the UK, and around the world * Irish Times, Nonfiction books to look out for in 2025 *

Ash Sarkar is a writer, lecturer, journalist and political commentator. A contributing editor of Novara Media, she has written for the Guardian, Independent and Huffington Post, with regular appearances on British television and radio, including ‘Question Time’, ‘Good Morning Britain’ and ‘Jeremy Vine’ on 5. She has been called one of ‘the internet’s best left-wing thinkers’ by the Spectator, and was named Media Personality of the Year by the Asian Media Awards in 2019. Sarkar also lectures at the Sandberg Instituut in Amsterdam, and has taught Global Politics at Anglia Ruskin University. Minority Rule is her first book.