Paperback
Innovative Solutions
What Designers Need to Know for Today's Emerging Markets
$144.79
- Paperback
264 pages
- Release Date
7 June 2017
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Summary
Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today’s Emerging Markets describes t…
Book Details
| ISBN-13: | 9781138111776 |
|---|---|
| ISBN-10: | 1138111775 |
| Author: | Apala Lahiri Chavan, Girish V. Prabhu |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | CRC Press |
| Format: | Paperback |
| Number of Pages: | 264 |
| Release Date: | 7 June 2017 |
| Weight: | 500g |
| Dimensions: | 234mm x 156mm |
About The Author
Apala Lahiri Chavan
Apala Lahiri Chavan, Girish V. Prabhu
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