Last Call for Bud Light
the fall and future of america's favorite beer
$64.46
- Hardcover
304 pages
- Release Date
4 February 2025
Summary
Last Call: The Fall of Bud Light and the Future of American Business
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States, from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursu…
Book Details
| ISBN-13: | 9781668070901 |
|---|---|
| ISBN-10: | 1668070901 |
| Author: | Anson Frericks |
| Publisher: | Simon & Schuster |
| Imprint: | Threshold Editions |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 4 February 2025 |
| Weight: | 399g |
| Dimensions: | 218mm x 149mm x 27mm |
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About The Author
Anson Frericks
Anson Frericks is the founder of Athletic Capital and the cofounder of Strive Asset Management. Prior to founding Strive, he led finance, sales, and marketing operations as president of Anheuser-Busch Sales & Distribution Company. He lives with his family in Cincinnati and received his BA from Yale and his MBA from Harvard.
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