Why Smart Women Buy the Lies

Annie’s wicked sense of humour and brilliant insight shine brighter than ever in Why Smart Women Buy the Lies - great storytelling that is engaging, educational and laugh-out-loud hilarious! Compulsory reading… and not just for women.

Kate Raison, actor

One of the smartest things Annie McCubbin ever did was write this book. She proves that some of the smartest people you know can make the dumbest decisions. So, read this insightful, hilarious book and find out how to avoid buying the lies. Don’t be a smart dumb person. I’m reading it twice to make sure I get it right.

Georgie Parker, actor

Annie’s writing is an antidote to the sea of disinformation that hits our inboxes every day. Funny, sceptical and compassionate. Read it.

Juanita Phillips, ABC News presenter

Annie has amusingly integrated the art of critical thinking with the everyday experiences of intelligent women. Her conversational tone and priceless scenarios make her book an enlightening read.

Catherine Ebert, clinical psychologist

Every bone in my corporate body told me that my ‘gut call’ was always the right one and my decisions were watertight. What nonsense that was! Why Smart Women Buy the Lies has shown me we are all susceptible to untruths and can lead ourselves astray with our decision-making. I now see that great leadership comes from actually having the discipline to apply critical thinking and take the time to understand our cognitive flaws.

Ann Burns, Senior Executive, CEW Member, Non-Executive Director

Annie McCubbin

Annie McCubbin is an actor, writer, director, and corporate communication consultant and coach. In 2001, she diversified into the corporate sector, combining disciplines of communication, theatre practices, and critical thinking. She has since written, directed, and performed in corporate dramas, and trained leaders across various industries including professional services, engineering, pharmaceuticals, food, and finance.

As the Director of COUP, the consultancy she founded with her husband, David McCubbin, her corporate work is highly regarded as an outstanding synthesis of dramatic art, management consulting, and applied neuroscience. With a mantra of ‘Less Drama - More Performance’, she deconstructs complex workplace narratives and helps individuals and companies function more successfully by exposing the cognitive errors and fallacious logic that lead to corporate failure. She achieves this through keynotes, scripting corporate dramas, training, and executive coaching.

While her broader aspirations include increasing female representation in leadership and closing the gender pay gap, she also hopes for a future where decisions impacting millions are guided by reason, evidence, and sagacity, rather than unconscious bias, sentiment, and superstition.

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