Planning and Managing Public Relations Campaigns
a strategic approach
$130.39
- Hardcover
408 pages
- Release Date
23 December 2025
Summary
Master the Art of PR: A Comprehensive Guide to Campaign Planning and Management
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading ‘how-to’ guide in the field.
In its 6th edition, Planning and Managing Public Relations Campaigns
Book Details
| ISBN-13: | 9781398620377 |
|---|---|
| ISBN-10: | 1398620378 |
| Author: | Anne Gregory, Mandy Pearse |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 408 |
| Edition: | 6th |
| Release Date: | 23 December 2025 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
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About The Author
Anne Gregory
Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice. She remains a consultant and an advisor at board level to several large organizations.
Mandy Pearse is an award-winning PR consultant, speaker, researcher and trainer. She works in her own practice and as an LGA associate. Based in Devon, UK, she provides a wide range of training courses for the CIPR, RTPI and many other clients.
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