Blockbusters
Why Big Hits – and Big Risks – are the Future of the Entertainment Business
$44.38
- Paperback
320 pages
- Release Date
16 January 2014
Summary
What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?
Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she …
Book Details
| ISBN-13: | 9780571309221 |
|---|---|
| ISBN-10: | 0571309224 |
| Author: | Anita Elberse |
| Publisher: | Faber & Faber |
| Imprint: | Faber & Faber |
| Format: | Paperback |
| Number of Pages: | 320 |
| Edition: | Main |
| Release Date: | 16 January 2014 |
| Weight: | 320g |
| Dimensions: | 22mm x 134mm x 215mm |
Anita Elberse
Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the school’s history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune, and her first book, Blockbusters, was one of Amazon’s 2013 Best Books of the Year. She lives in Boston, Massachusetts.
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