Tap
Unlocking the Mobile Economy
- Paperback
240 pages
- Release Date
11 September 2018
Summary
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to…
Book Details
| ISBN-13: | 9780262536059 |
|---|---|
| ISBN-10: | 0262536056 |
| Author: | Anindya Ghose |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 11 September 2018 |
| Weight: | 318g |
| Dimensions: | 229mm x 152mm x 16mm |
| Series: | Tap |
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About The Author
Anindya Ghose
Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University’s Leonard N. Stern School of Business, where he holds a joint appointment in the Information, Operations and Management Science, and Marketing Departments. In 2014, Poets & Quants named him as a “Top 40 Under 40 Professor.” In 2017, Thinkers50 identified him among the 30 management thinkers most likely to shape the future of how organizations are managed and led.His opinion pieces and research have been featured on the BBC, CNBC, MSNBC, NPR, NBC, and inThe Economist, the New York Times, WIRED, Time, the Financial Times,and the Wall Street Journal. He is also an avid high altitude mountaineer and has climbed extensively in multiple continents.
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