Storythinking

Every time we think ahead, we are crafting a story. Every daily plan-and every political vision, social movement, scientific hypothesis, business proposal, and technological breakthrough-starts with "what if?" Linking causes to effects, considering hypotheticals and counterfactuals, asking how other people will react: these are the essence of narrative. So why do we keep overlooking story's importance to intelligence in favor of logic?

This book explains how and why our brains think in stories. Angus Fletcher, an expert in neuroscientific approaches to narrative, identifies this capacity as "storythinking." He demonstrates that storythinking is fundamental to what makes us human. Artificial intelligence can perform symbolic logic, rational deduction, and mathematical calculation, but it is incapable of deliberating in narrative. Drawing on new research in neuroscience and narrative theory, Fletcher explores the nature of imagination, innovation, and creativity. He provides concise answers to big questions: How does storythinking work? Why did it evolve? How can it misfire? What problems can it solve?

Revealing the significance of storythinking from science to business to philosophy, this book also provides ways for readers to harness its power to script better tomorrows.

“Storythinking is absolutely excellent: a much-needed reminder of and expansion on the transformative power of story, story as an enriched form of learning and as a valid epistemology. The book is a lovely, readable addition to academic and public life. I am eager to see the use of story resurrected!”

The book is an easy read where the writer develops his thoughts on storythinking by using narrative theory. Conscientious Reflections
A valuable contribution to the fields it bridges between, offering methodological reflection and new avenues for study in the field of intellectual history. British Society for Literature and Science
Fletcher’s exploration of narrative intelligence offers a fresh perspective on how stories shape our cognitive processes. His use of historical and philosophical contexts to trace the evolution of storytelling adds depth to his arguments, making the book both informative and engaging.... It is a recommended read for anyone interested in the intersections of storytelling, language, psychology, and cognitive science. International Journal of Communication
[Storythinking] is a most unusual book, plumbing the depths of history to find where philosophy went off the rails, examining neurobiology for insight into creativity, and festooned with stories about great characters all the way through. I can honestly report I’ve never read anything like it. And that’s a good thing. The Straight Dope
Fletcher’s done it again. His polymathic erudition and word-wizardry elegance pull off the equivalent of a Copernican revolution in our understanding of storytelling—in all its resplendent iterations. With Storythinking he invites us on an extraordinary odyssey that enriches understanding of our deep, instinctive impulse to create stories as makers and transformers of our world. Storythinking is nothing less than a cosmological paradigm shift that puts story making and thinking at the center of all that we do. -- Frederick Luis Aldama, award-winning author and Jacob & Frances Sanger Mossiker Chair in the Humanities, UT Austin
Angus Fletcher explains why effective narrative prioritizes the unique, shifts viewpoints, and encourages conflict. Not for their own sake. It makes a writer create and clarify more thoughtful ideas and leads readers to intuit and retain the message. Both revelatory and pragmatic, and so gracefully explained. -- Shane Greenstein, author of How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network
Storythinking is absolutely excellent: a much-needed reminder of and expansion on the transformative power of story, story as an enriched form of learning and as a valid epistemology. The book is a lovely, readable addition to academic and public life. I am eager to see the use of story resurrected! -- Lisa Miller, Ph.D., Professor & Founder, Spirituality Mind Body Institute, Teachers College, Columbia University
Story is a basic mental operation. Most of our experience, knowledge, and thinking is formed and organized by story: prediction, evaluation, planning, explanation, agents and actors, processes, goals. Story is an indispensable element of creativity. Human beings project from story to story and blend stories to create new concepts, new proposals, new science. How can we push the cognitive science of story forward? Fletcher, in this captivating and inspiring new book, leads the way. -- Mark Turner, author of The Literary Mind: The Origins of Thought and Language
The quickest way to elicit a scoff from 'serious thinkers' is to mention 'story'. But as someone who has built a career as a science communicator, who consistently straddles the line between art and science, and whose work is grounded in neuroscience, I know intuitively that storytelling is fundamental to how we think. Finally, Angus Fletcher brings his deep understanding of narrative together with his keen scientific mind to explain why we think in stories, why embracing story structure is the way forward, and how stories provide an architecture to thought as powerful and important as logic. Read this book. -- Indre Viskontas, Cognitive Neuroscientist, University of San Francisco

Angus Fletcher is professor of story science at Ohio State University’s Project Narrative. His most recent book is Wonderworks: The 25 Most Powerful Inventions in the History of Literature (2021). His research has been published in journals such as Harvard Business Review and Annals of the New York Academy of Science.

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