Primal Intelligence

Primal Intelligence delivers a fascinating exploration of human potential that will change how you think about thinking … This book is essential reading for anyone who wants to thrive in an uncertain world. – Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret and Drive
Primal Intelligence confirms what I have long suspected about Angus Fletcher. He has never had an uninteresting thought – Malcolm Gladwell, bestselling author of Outliers and Blink
Groundbreaking. – US Army
Angus is one of the most original thinkers I’ve come across. His core idea is simple but powerful: in volatile, high-uncertainty environments, intuition and imagination outperform logic and data. AI may be fast, but humans still win at adapting, storytelling, and spotting the exceptions. And what I love most about his work is how deeply interdisciplinary it is. * Big Think *
Curious, intriguing, and accessible … Fletcher helps us see what we are capable of-and how to sharpen our own innate human smarts. * Wall Street Journal *

Angus Fletcher (PhD, Yale) is Professor of Story Science at Ohio State’s Project Narrative, the world’s leading academic institute for narrative research. He holds dual degrees in neuroscience and Shakespeare. His research has been lauded as ‘mind-blowing’ by Malcolm Gladwell and ‘life-changing’ by Brene Brown, and has received endorsements from Martin Seligman, Antonio Damasio, and numerous other leading psychologists, doctors, and neuroscientists. In 2023, he was awarded the Commendation Medal by the US Army for his ‘groundbreaking’ research with Special Operations, focusing on the application of Story Science to enhance innovation, leadership, and resilience.

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