The Definitive Business Pitch
how to make the best pitches, proposals and presentations
$98.50
- Paperback
216 pages
- Release Date
19 December 2006
Summary
Good ideas don’t sell themselves.
In today’s business world it’s no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have to ‘sell’ their ideas, proposals and plans as they compete for support and scarce resources.
With increasingly competitive markets the norm, your cu…
Book Details
| ISBN-13: | 9780273708261 |
|---|---|
| ISBN-10: | 0273708260 |
| Series: | Financial Times Series |
| Author: | Angela Hatton |
| Publisher: | Pearson Education Limited |
| Imprint: | FT Publishing International |
| Format: | Paperback |
| Number of Pages: | 216 |
| Edition: | 1 |
| Release Date: | 19 December 2006 |
| Weight: | 300g |
| Dimensions: | 236mm x 170mm x 12mm |
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About The Author
Angela Hatton
Angela Hatton is a specialist in marketing strategy writing, consulting and training. She has more than 16 years’ experience of pitching for training and consultancy for her own marketing and management business; ‘Tactics’. Over the years, her core clients have included Lloyds TSB, Norwich Union, IBM and BT. She has facilitated workshops on successful pitching and presentations for clients such as the BBC and IPC Media. Hatton is author of “The Definitive Guide to Marketing Planning “(0273649329).
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