Selling the Night

“So much has changed in dance music over the decades. Selling The Night offers a very timely look at the role that brands and culture marketing have played in the past and will play in the future” - Kazim Rashid, Resident Advisor“The friction created when youth subcultures meet corporate cultures is long overdue a deconstruction, ‘Selling The Night’ is necessary reading on how and why there is a transfer of time and money between consumer brands and cultural ecosystems; and what both sectors have to gain and lose through these relationships.” -Finlay Johnson, Association For Electronic Music

Andy Crysell spent the 1990s as a music journalist, interviewing a who’s who of pioneers for publications like NME, The Face, Muzik, i-D, Mixmag and DJ. In recent years, he has founded successful agencies in London, Amsterdam, LA, New York, and Sydney, crafting global cultural strategies for clients like Nike, adidas, Apple, Netflix, Spotify and Ballantine’s. He divides his time between London and Brooklyn, and still spends as much of it close to big speakers and under stroboscopic lights as life permits.