Foundations of Business, 1st Edition

A useful, introductory text with good coverage of key concepts as well as additional learning opportunities that provoke thought for both the learner and the teacher. A variety of case studies and reflective questions, together with clear and progressive content allows students to gain knowledge, use it and progress to more complex and demanding questions relevant to those at the beginning of their academic journey. * Heather Kent, University of Sussex *Innovative, comprehensible, relevant: Foundations of Business explores different perspectives and contexts in an interactive way. Very useful for foundational students. * Dr. Maja Pulic, University of Essex *A comprehensive, clear and accessible introductory text that prepares foundation students for Year 1 level study of Business at university. * Julie Wilson, Durham University *Comprehensively brilliant! Bridges the foundation-degree gap beautifully. * Zainab Atta, University of Surrey *A must-have book for a business course – this is a fantastic textbook for all Business students! * Dr. Wei Chen, Sheffield Hallam University *Foundations of Business is a very good introductory text covering the basics of business, strategy and growth. It is a must-have for students at foundation and undergraduate level, or professionals seeking to broaden their understanding of key business concepts and ideas! * Deborah Hamer-Acquaah, Queen Mary University of London *An informative introductory text for foundation students and first year undergraduates studying business with some or no prior knowledge. * Anne Wylie, University of Derby *Foundations of Business enables foundation-level students to gain an understanding of relevant application of theory. * Ian McDonald, University of Bolton *Foundations of Business is a very useful text with relevant coverage and diverse case studies that reflects contemporary business management issues, strategies, and practices. * Dr. Dominic Appiah, Royal Holloway, University of London *Foundations of Business is an interesting and relevant text for foundation level students. * Dr. Raye Ng, University of Cumbria *Foundations of Business is a conceptually comprehensive text that explores change, culture and structure with appropriate cases and experiential questions. * Dr. Sally Kah, Birmingham City University *This is an up-to-date introduction to business text with a great overview of core topics, and enriched with case studies to explain core concepts and stimulate critical thinking. * Dr. Nuno Oliveira, Tilburg University *Informative, clear, and well explained. Foundations of Business uses relevant examples the students can relate to. * Tracy Dixon, University of Salford *

Andrew is a lecturer, seminar leader, and course developer at Oxford Brookes, where he has also helped assess Foundation programmes for validation. He is a very experienced textbook author and has written a number of successful books including ‘Economics for Business’ (OUP), ‘Foundations of Economics’ (OUP) as well as other A-level titles for Hodder, OUP, and CIE. In addition to this, Andrew is also External Examiner for Royal Holloway Business and Economics Foundation Course.