Seamless, 1st Edition
A Hero's Journey of Digital Disruption, Adaptation and Human Transformation
$27.20
- Paperback
288 pages
- Release Date
22 December 2016
Summary
Achieve brand success with smarter change management and seamless transformation
Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to p…
Book Details
| ISBN-13: | 9780730332855 |
|---|---|
| ISBN-10: | 0730332853 |
| Author: | Anders Sorman-Nilsson |
| Publisher: | John Wiley & Sons Australia Ltd |
| Imprint: | John Wiley & Sons Australia Ltd |
| Format: | Paperback |
| Number of Pages: | 288 |
| Edition: | 1st |
| Release Date: | 22 December 2016 |
| Weight: | 318g |
| Dimensions: | 229mm x 150mm x 23mm |
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About The Author
Anders Sorman-Nilsson
Anders Sörman-Nilsson (LLB/ EMBA) is the founder of Thinque a strategy think tank that helps executives and leaders convert disruptive questions into proactive, future strategiesand the author of Digilogue.
As an Australian-Swedish futurist and innovation strategist he has helped executives and leaders on 4 continents map, prepare for, and strategise for foreseeable and unpredictable futures. Since founding Thinque in 2005, he has worked with and spoken to clients like Apple, Cisco, Mercedes Benz, Hilton, SAP, Gartner and Macquarie Bank.
To connect with Anders or www.anderssorman-nilsson.com
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