
Media and Communication Research Methods
$110.87
- Paperback
324 pages
- Release Date
16 January 2019
Summary
Unlocking Media Insights: A Practical Guide to Research Methods
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches.
Beginning with an overview of the changing contexts and trends in…
Book Details
ISBN-13: | 9781137528247 |
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ISBN-10: | 1137528249 |
Author: | Anders Hansen, David Machin |
Publisher: | Bloomsbury Publishing PLC |
Imprint: | Bloomsbury Academic |
Format: | Paperback |
Number of Pages: | 324 |
Edition: | 2nd |
Release Date: | 16 January 2019 |
Weight: | 500g |
Dimensions: | 232mm x 154mm x 22mm |
What They're Saying
Critics Review
This is an accessible and established handbook for students of media and communications research. It is well contextualised historically and conceptually and provides a comprehensive guide to research procedures in the field. * Tim O’Sullivan, De Montfort University, UK *This book is an ideal navigation tool for media students voyaging through their research projects. With a vastly changing technological landscape, the second edition deftly updates key methods for both traditional and emerging media…from start to finish this vital toolbox is required reading in my seminars. * Antonio Lopez, John Cabot University, Italy *A clear and comprehensive guide to selecting and applying the right tools for the crucial job of studying media and communication. * Libby Lester, University of Tasmania, Australia *
About The Author
Anders Hansen
Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.
David Machin is Professor at the School of Humanities, Education and Social Sciences, Örebro University, Sweden.
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