Media and Communication Research Methods, 9781137528247
Paperback
Unlock media mysteries: Master research methods, plan winning communication projects.

Media and Communication Research Methods

$110.87

  • Paperback

    324 pages

  • Release Date

    16 January 2019

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Summary

Unlocking Media Insights: A Practical Guide to Research Methods

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches.

Beginning with an overview of the changing contexts and trends in…

Book Details

ISBN-13:9781137528247
ISBN-10:1137528249
Author:Anders Hansen, David Machin
Publisher:Bloomsbury Publishing PLC
Imprint:Bloomsbury Academic
Format:Paperback
Number of Pages:324
Edition:2nd
Release Date:16 January 2019
Weight:500g
Dimensions:232mm x 154mm x 22mm
What They're Saying

Critics Review

This is an accessible and established handbook for students of media and communications research. It is well contextualised historically and conceptually and provides a comprehensive guide to research procedures in the field. * Tim O’Sullivan, De Montfort University, UK *This book is an ideal navigation tool for media students voyaging through their research projects. With a vastly changing technological landscape, the second edition deftly updates key methods for both traditional and emerging media…from start to finish this vital toolbox is required reading in my seminars. * Antonio Lopez, John Cabot University, Italy *A clear and comprehensive guide to selecting and applying the right tools for the crucial job of studying media and communication. * Libby Lester, University of Tasmania, Australia *

About The Author

Anders Hansen

Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.

David Machin is Professor at the School of Humanities, Education and Social Sciences, Örebro University, Sweden.

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