Media and Communication Research Methods by Anders Hansen, Paperback, 9781137528247 | Buy online at The Nile
Departments
 Free Returns*

Media and Communication Research Methods

Author: Anders Hansen and David Machin  

Paperback

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication.

Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

Read more
New
$124.26
Or pay later with
Check delivery options
Paperback

PRODUCT INFORMATION

Summary

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication.

Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

Read more

Description

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Read more

Critic Reviews

“"This is an accessible and established handbook for students of media and communications research. It is well contextualised historically and conceptually and provides a comprehensive guide to research procedures in the field." -- Tim O'Sullivan, De Montfort University, UK "This book is an ideal navigation tool for media students voyaging through their research projects. With a vastly changing technological landscape, the second edition deftly updates key methods for both traditional and emerging media...from start to finish this vital toolbox is required reading in my seminars." -- Antonio Lopez, John Cabot University, Italy "A clear and comprehensive guide to selecting and applying the right tools for the crucial job of studying media and communication." -- Libby Lester, University of Tasmania, Australia”

This is an accessible and established handbook for students of media and communications research. It is well contextualised historically and conceptually and provides a comprehensive guide to research procedures in the field. Tim O’Sullivan, De Montfort University, UK
This book is an ideal navigation tool for media students voyaging through their research projects. With a vastly changing technological landscape, the second edition deftly updates key methods for both traditional and emerging media...from start to finish this vital toolbox is required reading in my seminars. Antonio Lopez, John Cabot University, Italy
A clear and comprehensive guide to selecting and applying the right tools for the crucial job of studying media and communication. Libby Lester, University of Tasmania, Australia

Read more

About the Author

Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.

David Machin is Professor at the School of Humanities, Education and Social Sciences, Örebro University, Sweden.

Read more

More on this Book

This text offers an accessible guide to media research with an expanded range of examples from across the world and an updated account of the latest advances in digital media research. By considering methods in context, it particularly focuses on the benefits of combining different methods in the same research project.

Read more

Product Details

Publisher
Bloomsbury Publishing PLC | Bloomsbury Academic
Published
13th October 2018
Edition
2nd
Pages
324
ISBN
9781137528247

Returns

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.

New
$124.26
Or pay later with
Check delivery options