Raising Brows

‘My husband may have never seen me without my brows on, but Anastasia certainly has - she’s the only person I trust with them. Beyond her skill and expertise, Anastasia has inspired me in so many ways: as a working mother, a female founder, and as a human being. Her creativity and passion for our industry are contagious, her work ethic unparalleled, and her generosity unmatched’ * Victoria Beckham *Whenever I’m speaking to any group about what it takes to be successful, I always lead with Anastasia’s story. She embodies self-empowerment, taking a skill she had a passion for, shaping brows, and turning it into a full-blown empire. I’ve proudly watched her relentless work ethic in building a whole brow movement. The world’s current obsession with brows started with her. She is the Queen-mother! * Oprah Winfrey, via People Magazine *‘Anastasia’s story isn’t just about success - it’s about believing in yourself when no one else does, and showing the world what’s possible’ * Roxie Nafousi *‘Anastasia’s story is one of grit, vision, and fearless disruption. She redefined an entire industry while building a global empire. This book is a must-read for anyone chasing a dream and determined to leave their mark.’ * Kim Kardashian *‘Anastasia is the definition of a powerhouse and Raising Brows shares her incredibly honest and inspirational story of how she became a game-changing founder and CEO.’ * Lisa Eldridge *‘Anastasia is the American dream. Like many immigrants, with grit, passion, determination, hard work, and love, she made all her dreams come true.’ * Jennifer Lopez *‘I’m in awe of what Anastasia has done for the art and the business of beauty.’ * RuPaul *‘Raising Brows is more than a memoir; it’s a manifesto on the power of vision and persistence. Anastasia has shaped the way we see beauty itself - literally framing our faces and figuratively showing what’s possible when you trust your craft and instincts. Her story is inspiring, deeply human, and a reminder that resilience can change culture. A must-read for any would-be entrepreneur and beauty fan.’ * Anita Bhagwandas, author of Ugly *

Anastasia Soare is the founder, CEO, and driving force behind Anastasia Beverly Hills - one of the fastest-growing brands in the beauty industry. Soare is one of the world’s most successful self-made women and is often referred to as the ‘Queen of Eyebrows’. After immigrating to America, she trained as an esthetician, set up her own salon, became a brow expert to the likes of Oprah and Michelle Obama, invented new make-up products, pioneered in-store beauty treatments at retailers, and created an international cosmetics company. She started ABH in 1997, and has been covered by the Wall Street Journal, People, Glamour, and Entertainment Tonight, among others.