Engaged

Designing for Behavior Change

Author: Amy Bucher and Jeff Kreisler

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Description

Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

Critic Reviews

“" Engaged is a comprehensive playbook that translates behavioral economic theory into practical, actionable, and ethical design techniques." -- Jen Cardello , VP, Head of UX Research & Insights, Fidelity Investments”

"Engaged draws from the latest science on behavior change and compelling examples to teach design professionals to create world-class products that make big impacts on users' lives." --Scott Sonenshein, Rice University professor and bestselling author of Stretch and Joy at Work

"Engaged is a comprehensive playbook that translates behavioral economic theory into practical, actionable, and ethical design techniques." --Jen Cardello, VP, Head of UX Research & Insights, Fidelity Investments

"Amy Bucher brings academic theory to life through relevant examples and actionable insights. This book proves to be an essential guide for digital health innovation, moving beyond shiny objects to define what will truly deliver engagement and improved outcomes." --Amy Heymans, co-founder and Chief Experience Officer of Mad*Pow

"An incredibly comprehensive and intelligent guidebook for designing products and services that change people's lives." --Nir Eyal, bestselling author of Hooked and Indistractable

About the Author

Amy Bucher, Ph.D., works as a Vice President of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy crafts engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. This involves planning and conducting research and translating insights into strategy and requirements for products and end-to-end experiences spanning digital and real-world components. Previously, Amy worked on behavior change products in-house at CVS Health, Johnson & Johnson, and HealthMedia, and has prior healthcare industry agency experience working for Big Communica¬tions on an innovation team. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. Amy tweets at @amybphd and when she's not spending her writing energy on a book, blogs at amybphd.com.